Executive Summary
Segmentify delivers AI-powered personalization solutions that help e-commerce companies create more relevant shopping experiences through personalized search, recommendations, and customer engagement.
As its customer base and data volumes grew, Segmentify’s legacy storage infrastructure began creating performance and reliability challenges. Supporting thousands of requests per second while continuously processing customer behavior required a faster, more resilient storage foundation.
With NGX All-Flash Storage, Segmentify eliminated storage-related service disruptions, reduced application response times from tens of seconds to sub-millisecond levels, and accelerated the creation of development and test environments by up to 100 times.
“The speed of NGX Storage was a game changer. It had a revolutionary impact on the business and completely changed our operational mindset.”
Candan Ceylan
Chief Technology Officer, Segmentify
About Segmentify
Segmentify is an AI-powered personalization platform that helps e-commerce companies increase revenue by delivering personalized search results, product recommendations, campaigns, and customer engagement experiences.
Serving more than 250 customers across over 25 countries, Segmentify processes large volumes of customer activity in real time. Its platform handles more than 5,000 requests per second on average, serves approximately 110 million recommendation widget backend requests each week, and has delivered millions of push notifications.
Every interaction must be processed quickly enough to provide relevant recommendations while the shopper is still actively browsing. For Segmentify, storage performance and infrastructure availability therefore have a direct impact on both customer experience and service continuity.
The Challenge
Supporting personalization in real time
Online shoppers spend a limited amount of time evaluating products and campaigns. During this short window, Segmentify must analyze each visitor’s behavior and select the most relevant recommendations in real time.
As the number of customers and interactions increased, the company’s storage environment needed to process growing data volumes without introducing delays. Even short response-time increases could reduce the relevance of recommendations and affect the experience delivered by Segmentify’s customers.
The company needed a storage platform capable of capturing, storing, and rapidly transforming large amounts of behavioral data while maintaining consistent sub-millisecond responsiveness.
Overcoming legacy storage limitations
Segmentify’s data center operations team is responsible for keeping the infrastructure behind its personalization services continuously available.
Alongside millions of API calls, the environment must support backups and provide development and testing environments where engineering teams can deploy new features. As workloads grew, these daily operations became increasingly difficult to manage on the company’s legacy storage systems.
Performance and reliability limitations slowed operational processes and forced the IT team to spend significant time maintaining and tuning the infrastructure to prevent service disruption.
Continuing with the existing environment would have increased the risk of system-wide failures while requiring more operational effort simply to maintain current service levels.
The Solution
All-flash performance for real-time analytics
Segmentify deployed NGX All-Flash Storage to provide the performance required by its real-time analytics and personalization workloads.
The new storage environment gave Segmentify consistently fast access to the data used by its recommendation algorithms. Application response times were reduced from tens of seconds to sub-millisecond levels, enabling the platform to process customer behavior and deliver relevant recommendations without storage becoming a bottleneck.
Faster development and testing
Instant snapshots and clones enabled Segmentify’s engineering teams to create development and test environments much more quickly.
Processes that previously required significant time and manual effort became up to 100 times faster. This allowed teams to test new features, create isolated environments, and support customer deployments with substantially less management overhead.
By reducing repetitive infrastructure work, NGX Storage also helped Segmentify save thousands of operational hours each year.
Greater availability with less complexity
The NGX All-Flash platform resolved the system disruptions associated with Segmentify’s previous storage environment and provided the availability required for continuously operating digital services.
The improved performance and simplified management model enabled the existing IT team to manage a storage environment twenty times larger without a corresponding increase in operational complexity.
The Results
Sub-millisecond response times at scale
With NGX Storage, Segmentify established a faster and more resilient infrastructure for its AI-powered personalization platform.
Application response times decreased from tens of seconds to sub-millisecond levels, helping the company analyze shopper behavior and deliver recommendations in real time.
Storage-related system disruptions were eliminated, providing a more stable foundation for services used by hundreds of e-commerce businesses across multiple countries.
Instant snapshots and clones accelerated the delivery of development and test environments by up to 100 times, reducing management overhead and allowing engineering teams to focus more of their time on product development.
Segmentify also reduced its data center footprint by a ratio of 5:1. The combination of higher density, stronger performance, and simplified operations enabled the existing team to manage an environment twenty times larger while saving thousands of hours each year.
NGX Storage gave Segmentify the scalable infrastructure required to support continued customer growth without compromising the speed, reliability, or real-time experience at the core of its platform.